“Rise of The Tomb Raider” Launch Campaign

By on February 11, 2015 | 1,331 comments

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Crystal Dynamics has officially started the campaign for “Rise of the TR” this month with Gameinformer, unveiling the March issue with a cover story for the next installment in the Tomb Raider franchise.

Late last year, Square Enix had announced “Rise of The TR” as an Xbox exclusive, being published by Microsoft come Holiday 2015. Still up for speculation that Rise could eventually come to other platforms sometime after it’s initial release on Xbox.

RELATED: Rise of The Tomb Raider – Reveal Coverage

Throughout the month of February, Crystal is exclusively releasing assets and details for Rise of The Tomb Raider via Gameinformer’s ROTTR Hub, where you can check there periodically for TR updates.

One of the points I made in my open letter to Crystal Dynamics and Square Enix regarding the exclusivity deal was my concern about releasing a next-gen Tomb Raider title on last-gen’s
hardware.

Developing a next-gen game for last-gen’s hardware is not “ambitious” in any way, period.
Especially if the game is set to drop on the cusp of 2016. — Open Letter

Crystal Dynamics Head of Studios, Darrell Gallagher addressed this concern announcing Nixxes Software as the studio who’s developing Rise of The TR for the Xbox 360 version.

We’re wholly focused on Rise being an Xbox One title without limitation, without even thinking of the Xbox 360 version,” Gallagher revealed to Game Informer in their latest March issue.

Nixxes put together a tech demo of Rise of the Raider content running on Xbox 360, and we were totally blown away by what they achieved.

Nixxes has been a long time partner of the studio since the Legacy of Kain games. Their first ever project was Legacy of Kain: Soul Reaver, and since having worked on every Tomb Raider installment alongside Crystal Dynamics, including their work on the Tomb Raider Trilogy.

The latest ROTTR Gameinformer coverage has me feeling a bit bitter-sweet. I’m excited because Lara’s next journey has been revealed, however my rose colored glasses aren’t that tinted, leaving me frustrated and conflicted.

To read Game informer’s full cover story in the latest March issue filled with exclusive screenshots of the next installment of Tomb Raider, click here to subscribe!

Where do you stand with the Xbox exclusivity deal? How do you feel about developers utilizing outdated hardware as an obligation to deliver diluted gaming experiences on last-gen tech?

Is the 360 and PS3 holding back next-gen titles from their fullest potential?
Let me know what you think about the new Rise coverage in the comments below!